Driving Direct Orders for Dee Dee Thai with DASA

Dee Dee Thai is a well-established Thai restaurant in London, known for its authentic flavors and high-quality ingredients. Despite a strong reputation, the restaurant faced increasing challenges in maximizing profitability due to reliance on third-party delivery platforms.

Challenges

  1. High Commission Fees – Platforms like Uber Eats, Deliveroo, and Just Eat charged commissions of up to 30%, reducing net revenue.

  2. Limited Customer Data & Engagement – Orders placed through third-party apps prevented the restaurant from building direct customer relationships.

  3. Operational Inefficiencies – Managing orders across multiple platforms increased complexity and fulfillment time.

  4. Brand Visibility Constraints – The restaurant’s identity was overshadowed by aggregator branding, reducing direct brand recall.

DASA's Solution

To address these challenges, Dee Dee Thai partnered with DASA, implementing a branded digital ordering system that empowered the restaurant to take control of its online sales.

  • Custom Online Ordering System – DASA developed a branded website and mobile app, providing a seamless direct ordering experience.

  • Integrated Delivery & Order Management – Real-time order tracking and automation streamlined operations.

  • Loyalty & Marketing Automation – Customer data collection enabled targeted promotions, increasing repeat business.

  • Cost Optimization – By shifting traffic away from third-party platforms, Dee Dee Thai reduced commission expenses significantly.

Results

  • 50% Increase in Direct Orders – Within three months, direct online orders grew substantially.

  • 25% Higher Profit Margins – Reduced reliance on aggregators led to improved profitability.

  • 30% Increase in Repeat Customers – Personalized offers and loyalty programs enhanced retention.

  • Faster Order Fulfillment – Streamlined processes led to a 20% reduction in delivery time.

By leveraging DASA’s digital ordering ecosystem, Dee Dee Thai successfully transitioned from aggregator dependency to a sustainable, direct-to-customer model. This shift resulted in higher revenue, improved customer retention, and operational efficiencies, positioning the restaurant for long-term growth in London’s competitive food service market.

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